As global market competition grows over the next five years, US pork will need to differentiate itself beyond being a low-cost supplier if it is to continue to grow in market share. A new checkoff-funded study, released Nov. 10, explores how the US can differentiate itself in six key markets: Japan, South Korea, Mexico, Canada, China and Hong Kong. The research looks at three crucial areas where U.S. pork can stand out among its competitors, including 1) sustainability, 2) quality, consistency and service and 3) communication.
Global exports have become an important part of the U.S. pork industry’s growth in recent decades, and the emergence of African Swine Fever – particularly in China – has had profound impacts on the flow of pork products around the world. Recent research funded by the National Pork Board looks at the ways the industry can and should diversify its global marketing strategy to adjust and adapt to those changes, and to ensure growth into the future.
Earlier this week as part of a Feedstuffs 365 live panel discussion, we talked with four experts from the pork industry, including a producer, the National Pork Board’s director of global marketing strategy, one of the industry’s top agricultural economists, and one of the researchers who developed the report.
Joining us to discuss the report and related topics are Rupert Claxton of Gira; Missouri pork producer David Newman; Dr. Dermot Hayes of Iowa State University and Dr. Clay Eastwood of the National Pork Board.
This episode of Feedstuffs In Focus is sponsored by Topigs Norsvin, the second largest swine genetics company in the world. Topigs Norsvin’s unique breeding program is designed to accelerate genetic progress at the customer level by creating innovative products and solutions that benefit the entire pork production chain. To get more information, visit TopigsNorsvin.us.